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Content Marketing in a Coffee Cup
In the world of promotions, you know you’ve created some good chachka if a client prospect keeps it for the next 15 years. Back in the late ’90s, when I was VP of corporate communications for a company...
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Sharecropping: A Sucker’s Game Then — and Now
As a good Southern boy whose ancestors hailed from Mississippi and who spent much of my four years at the University of Virginia studying 19th-century Southern history, I know a thing or two about...
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Digital Sharecropping Update: Twitter Shuts Down Posterous, Announces Plans...
So just as I was posting a history lesson about the perils of sharecropping — both IRL and online — I came across two announcements by Twitter of relevance to this topic: Twitter said Friday it is...
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Don’t Let the Tail Wag the Dog: Inbound Marketing Should Start with Story
I’ve noticed something about a lot of companies that are calling themselves “inbound marketing firms” these days: they are actually SEO firms or Web design firms that are attempting to reposition their...
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Journalists Can Stop Debating the Ethics of Sponsored Content — It’s Up to...
How popular is sponsored content today? A three-week campaign with BuzzFeed, including a handful of sponsored posts written by its advertorial staff, will cost you a minimum of $50,000. Most BuzzFeed...
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Edward Bernays: the Original Content Marketer
Thanks to Tony Cecala for the pic! The post Edward Bernays: the Original Content Marketer appeared first on Media Orchard Too.
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OMI Session: Integrating PR and Inbound Marketing to Drive Results
The Online Marketing Institute is a leading educator for digital marketing, helping professionals bridge the online marketing knowledge gap so they can better execute, drive ROI and advance personal...
View ArticleHow to Become a Writer: Interview with Engage Magazine
The folks at ScribbleLive were kind enough to include me in a recent article in Engage Magazine, on the topic, “How to Become a Writer.” Some excerpts: Q: How does someone who has little to no...
View ArticleContent Marketing Q&A for RealMatch
RealMatch, which helps digital publishers generate revenue and grow audiences with online recruitment advertising, interviewed me on the topic of content marketing for a blog post published today, “How...
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